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1. BPNI's core areas of work include policy advocacy to educate policymakers and managers, training of health workers, capacity building of State governments for implementing the policy, social mobilization during world BreastfeedingWeek (WBW) each year and monitoring compliance with the“Infant Milk Substitutes, Feeding Bottles and Infant Foods (Regulation of Production, Supply, and Distribution) Act 1992 and Amendment Act 2003 (IMSAct).
2. Breastfeeding Promotion Network of India (BPNI) was founded on 3rd December 1991 at Wardha, Maharashtra.BPNI is a registered, independent, nonprofit, national organization; working towards protecting, promoting, and supporting breastfeeding and appropriate complementary feeding of infants & young children.BPNI acts on the targets of Innocenti Declarations, Convention on the Rights of the Child (CRC), International Code of Marketing of Breastmilk Substitutes, and the Global Strategy for Infant and Young Child Feeding (WHO 2002).
3. ii) To report how baby food companies promote their products (infant milk substitutes, infant foods or feeding bottles)within the scope of The Infant Milk Substitutes, Feeding Bottles, and Infant Foods (Regulation Of Production, Supply And Distribution) Act 1992 And Amendment Act 2003( IMS Act )is India's biggest commitment in the interest of infants and young children.
4. Promotion of infant milk substitutes and related products like feeding bottles and teats do constitute a health hazard…In the absence of strong interventions designed to protect, promote and support breastfeeding, this decline can assume dangerous proportions subjecting millions of infants to greater risks of infections, malnutrition and death.” The current scientific evidence also supports this view.
5. foods, which includes advertising, gifts and samples, promotion of foods for babies under two years of age, use of health care system, pictures of mother or baby on labels, sponsorship, gifts to health care workers or their associations and donation or distribution of informational or educational material.
6. Excerpts from the statement of objects and reasons of the IMS Act illustrate the intent of the Parliament “…Inappropriate feeding practices lead to infant malnutrition, morbidity and mortality in our children.
7. IMS Act does not prohibit sale of baby foods and feeding bottles.
8. Over the years BPNI has played the role of a watchdog organization and exposed several big baby food brands on how they undermined the IMS Act.
9. i) To provide access to skilled counselors (authorized by BPNI) near them and able to speak local languages.
10. Lactating mothers can connect and meet in person for practical support or video calls.
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